Essence April Product Launch


You all know how much I love the Essence Cosmetics brand, I’m always so excited to see what the brand launches next! April brings about Autumn here in South Africa and always new shades no more bright and colourful products.

Essence launched some really amazing products this month some I’ve already seen at my local Dischem store I’m super excited about these new products I’ve already purchased two of them which I will be reviewing and some I’m dying to get my hands on.

Here’s a list of products you can expect to find at an Essence stand near you.

Please note that these are just descriptions found in a press release and not actually reviews.

ess. I love colour intensifying eyeshadow base

I ♥ Colour Intensifying Eyeshadow Base R47,95*

Colour push. Used as a primer, the eyeshadow base makes every eyeshadow brighter, more colour- intensive and longer-lasting. The creamy texture in soft rosé can also be worn alone and won’t settle in the crease.

2 in 1 Eyeshadow & Liner

2 in 1 Eyeshadow & Liner R53, 95*

The conical shape of the mine is easy to apply as an eyeliner and can be used as an eyeshadow, too. No matter whether natural or intensive – everything is possible with the 2 in 1 eyeshadow & liner. It comes in it-colours like black, nude and mauve with matt, shimmering or satin effects. Available in a total of six colours.


The Velvets Eyeshadow R38,95*

Like velvet! With a soft, especially supple texture in colours like nude, burgundy or grey, the new velvet eyeshadows put the focus on the eyes. With a trendy, chequered embossment on the surface. Available in a total of nine colours.

Dip Eyeliner Dip Eyeliner Waterproof

Dip Eyeliner R47,95*/ Dip Eyeliner Waterproof  R53,95*

Straight line. Easy to apply, the new dip eyeliner allows a multitude of eyeliner looks. The deep -black texture offers perfect coverage, is longlasting and also available in a waterproof version.

Liquid Ink Eyeliner

Liquid Ink Eyeliner R47,95*

Statement eyeliner looks are now created with the new liquid ink eyeliner. The selection: two cool “the darks” in dark shades like purple and grey with a metallic effect. For subtle daily looks or party styles. Available in a total of two colours.

Forbidden Volume Mascara Forbidden Volume Rebel Mascara

Forbidden Volume Mascara / Forbidden Volume Rebel Mascara R57,95*

The new duo for dramatic volume without clumping. The conic fiber brush of the forbidden volume mascara creates incredibly voluminous lashes – with just one application. More and more: the “rebel” version offers even more intense, instant volume thanks to the special design of the fiber brush with alternating shorter and longer fibers. No limit!

Forbidden Volume False Lash Mascara Topcoat

Forbidden Volume False Lash Mascara Topcoat R53,95*

There’s no need with this topcoat! Enriched with black fibers, it can be applied on top of any mascara. A cool combination product – also for use with the two forbidden volume mascaras – to create an intensive, dramatic look with a false-lash effect.

Superfine Eyeliner Pen Waterproof

Superfine Eyeliner Pen Waterproof R53,95*

As of April, the superfine eyeliner pencil be available in a waterproof version. The precision pen has an extremely slim applicator with a felt tip to create thin as well as broad eyeliner styles. Longer lasting than ever before thanks to the waterproof texture.

Eyebrow Gel Colour & Shape

Eyebrow Gel Colour & Shape R57,95*

The new eyebrow gel perfectly forms and accentuates the brows. The gel leaves behind a pleasant, powdery finish and long-lasting results. Available in one colour that suits most eyebrows – natural brown.

Prettifying Lip Oil

Prettifying Lip Oil  R38,95*

Enriched with jojoba oil to provide the lips with intensive moisture. The light, non-sticky texture offers a subtle colour shine in pink, red or apricot. Available in a total of three colours.

Glossy Stick Lip Colour Velvetstick Matt Lip Colour

Glossy Stick Lip Colour / Velvetstick Matt Lip Colour R38,95*

The glossy sticks provide a shiny finish while the velvet sticks offer silky-matt results. The soft texture with a high coverage comes in a practical mini-format – thanks to the large tip, application is quick and easy. They come in delicate as well as intense colours including light rosé, fuchsia and berry. Available in a total of ten colours – five glossy sticks and five velvet sticks.


Bb Beauty Balm Lipgloss R38,95*

BB for lips. the beauty balms nourish the lips with shea butter and vitamin E to make them feel soft and supple. in addition to the care factor, the light texture also provides a gorgeous shine with subtle colour-dispersion. thanks to the slanted applicator, the balmy lipgloss is quick and easy to apply. Available in a total of four colours.

10 translucent open

Stay All Day Translucent Fixing Powder R76,95*

Dreaming of a natural and matt complexion that lasts all day? The new, ultra-fine stay all day translucent fixing powder remains invisible on the skin and sets the whole make-up without weighing it down. Thanks to its translucent colour, the loose powder adapts perfectly to every skin tone without affecting the colour of the foundation.

Blush Ball

Blush Ball R57,95*

Ball-shaped. The baked powder texture of the blush ball can be applied directly on the cheeks thanks the domed shape and the practical packaging. Simply blend using your finger to add a fresh touch to the cheeks in apricot or bronze. Ideal when you’re on-the-go. Available in a total of two colours.

Shape Your Face Contouring Palette_00

Shape Your Face Contouring Palette R76,95*

This palette unites everything you need for the contouring trend. The matt bronzer visibly recedes skin areas while the matt highlighter accentuates them to make your best features stand out. The blush with a subtle shimmer adds a fresh touch. Available in one nuance.

Mosaic Blush

Mosaic Blush R57,95*

Mix it. Three perfectly matched colours are assembled like a mosaic and mix upon application to create an individual shade. Ranging from bright coral tones to warm bronze-gold to cool rosé, there’s a blush to suit every skin type. Available in a total of four colours.

All I Need Concealer Palette

…All I Need Concealer Palette R67,50*

This new concealer palette offers five different colours for a variety of combinations: simply mix them to suit the skin tone. Pink and yellow – as complementary colours to purple – reduce dark circles under the eyes, green neutralizes redness and the lighter and darker beige shades have a mattifying effect. The creamy, powdery texture
is easy to apply and blend. The palette is a true make-up pro and belongs in any cosmetics bag!

Concealer & Make-up Sponges

Concealer & Make-up Sponges R39,95*

A targeted and accurate application of concealer and make-up textures has never been so simple! The cute heart-shaped sponges can be separated in two in the middle – the resulting drop shape can even reach difficult areas like the inner eye or around the nose. No matter whether liquid, mousse or creamy – these pastel sponges are suitable for the streak-free application of all textures. A great travel helper, too.

Soft Touch Mousse ConcealerSoft Touch Mousse Concealer R57,95*

A matching concealer is now joining the successful soft touch mousse make-up range. The creamy, mousse texture with a high pigmentation practically melts with the skin to hide dark circles under the eyes as well as skin irregularities. Available in a premium glass jar in a total of two nuances.

Keep It Perfect! Make-up Fixing Spray

Keep It Perfect! Make-up Fixing Spray R57,95*

Perfectly fixed with just one spray. The light, transparent formula of the make-up fixing spray lies on the make-up like a protective layer and ensures a long-lasting finish. It has a refreshing effect, won’t weigh down the skin and is fragrance-free.

I ♥ TRENDS Nail Polish The Jellys

I ♥ TRENDS Nail Polish The Jellys R34.95*

The cheerful “the jellys” are joining the I ♥ TRENDS nail polish range. Seven red and pink shades create an exciting wet-look thanks to their longlasting gel-like texture. Available in a total of seven colours.

Nails In Style

Nails In Style R57,95*

The new artificial nails are here! They come in a trendy white colour with a classic shape. The nails can be worn as they come or to create your own designs: simply polish them or apply the six included nail stickers. Available in one version – a set contains twelve artificial nails and six stickers.

3in1 Profi Nail Pen

3in1 Profi Nail Pen R57,95*

The new nail pen unites three benefits in one product. The specially shaped cap can be used to push back the cuticles, and it also contains an integrated file to keep the nails in the desired shape. And last but not least, the remover removes nail polish residues. For an all-round successful manicure – even when you’re on the go.

Quick & Easy Nail Polish Remover Pads

Quick & Easy Nail Polish Remover Pads R28,95*

The pads soaked in nail polish remover make the removal of nail polish easier than ever! They come in a practical packaging and the acetone-free formula won’t dry out the nails. With a fresh, fruity scent. 30 pads.

So many new products right? These are just the products I’m mainly looking forward to what are you most excited about?

  • I’d be interested to see how the Gel Brows are, they look like the ABH ones I’ve been lusting after!
    Fran – xx

    • Hehe yeah sadly they only have one shade I’m not sure if they are dark enough for me

  • I’m always consistently surprised at the quality of Essence. It’s cheap but always high quality! I’d love to try the makeup fixing spray, considering mine finishes every two weeks haha

    xx Bash |   go say   H E Y   B A S H

  • Very exciting releases, those sponges are so cute much cuter than beauty blenders, and I am loving the sound of the eyebrow and liner products xxx

    • hehe yeah they really are and when you break them apart they are perfect for under eye area

  • Yiotou_La

    I cannot wait to try the Forbidden mascara and the mosaic blushes. Unfortunately my local shop that sells Essence is not up to date with new releases, so I guess I will have to wait a little until I try them.


  • Mark

    Very nice selection. I will start with the Eye brow gel and then the mascara. I adore my black around the eyes.

  • Pam Scalfi

    everything looks so good! the brow gel might be a good one to try and see if it can dupe ABH 🙂
    Pam xo/ Pam Scalfi♥

    • Yeah the brow gel is on my list I hope it is dark enough for my brows

  • I haven’t tried most of their products yet but I like the lipstick and eyebrow gel 🙂


  • Megan

    I love Essence!

  • dollactitud
  • Great news! I LOVE everything from Essence!

  • Stefanie Meier

    I used to love essence when i was living in europe x
    Stefanie | Casualllyawkward | Bloglovin’

  • Ooh, thanks Candy! Can’t wait to go make-up shopping.

  • Great post, I love essence products

    kisses Adela Acanski

  • Wellwell Girl

    i wanna try them! x

  • Wellwell Girl

    i wanna try them! x

    jess x |

  • Wow these all look so good! I want the lip oil

  • I saw these in store and went a bit insane! The products are awesome, I did a little haul post this week with my goodies. So impressed by Essence!