A new beauty brand has been unveiled in South Africa, 3ina pronounced as Mina launched in South Africa East Gate Mall in Johannesburg. Known in Australia this new makeup brand created by retail experts Pablo Rivera and Mark Eve – 3ina cosmetics promises to inspire and empower women with its unique positioning of being luxurious.
They have launched 450 products average at a retail selling price of R149. 95, 3ina includes cosmetics and skin care products.
I was lucky enough to be sent one of their cream eye shadows in the shade 312 – which is a metallic rosey shade, they are described as intense , they wear all day and they are waterproof. They come in a small tub with black lid, this cream eyeshadow has probably got to be one of the best eyeshadows I’ve ever used. They most certainly are intense and last all day… These are great for popping on the eye lid and will be amazing to wear during Summer as they are waterproof. When swatching shade 312 I struggled to get it off my arm because the formula is that long lasting.
For more on the 3ina cosmetics beauty brand you can check them out on Facebook and their website. This is definitely a brand to watch and I can’t wait to try out more of their products and for them to launch in other parts of South Africa.